Prof. Hou has been engaged in research on marketing, brand management and traditional culture and management.
Research Interests
Marketing
Brand Management
Traditional Culture and Management
Educational Background
PhD, School of Management, China University of Mining and Technology, 2004
MA, School of Management, China University of Mining and Technology, 1996
BA, Department of Geology, Anhui University of Science & Technology, 1989
Research Projects in Recent Years
1. MOE Humanities and Social Science Fund Project: Study on Brand Relationship Quality Evaluation and Management. 2010-2015.
Selected Publications
1. Hou Lisong, Liu Yongxin, Zhang Yi. The Interaction Mechanism and the Interaction Model between Brand and Its Stakeholders. Journal of Yunnan University of Finance and Economics, 2014 (6) :36-43.
2. Hou Lisong, Zhang Mai. Evaluation Method and Dimension Study on Brand Relationship Quality- Also on the Evolution of Brand Evaluation Method. Lanzhou Academic Journal, 2014 (10) :167-172.
3. Hou Lisong, Chen Zeying, Tong Junjie. The Influential Factors and Functional Mechanism of Customers’ Trust under the Circumstance of Wechat. Finance & Economics, 2017 (2) :75-87.
4. Hou Lisong. Study on the Globalization of Local Brands Driven by Culture. Research on Development, 2012 , No.163 (6) :146-149.
5. Hou Lisong, Ye Nan, Zhang Yi. Analysis, Measurement and Management Study on Brand Relationship from the Perspective if Social Network. Enterprise Economy, 2015 (7) :20-26.
Books
1. Hou Lisong, Study on Brand Relationship Quality Evaluation and Management, Beijing: China Social Sciences Press, 2016.
2. Hou Lisong, Study on Customers’ Trust in Mobile Social Network Marketing, Beijing: China Economic Publishing House, 2016.
Honors and Awards
1. Excellent Supervisor of Jiangsu Entrepreneurship Competition, Jiangsu DOE, 2016
2. Third Prize of the 12th Xuzhou Philosophy and Social Science Outstanding Achievement Award, 2016
3. Excellent Supervisor of Undergraduate’ Entrepreneurship, JSNU, 2016
Contact Information
Email: jssd@qq.com