Master Program in International Marketing

时间:2017-12-21浏览:53设置

1. Introduction

The Department of Marketing launched the master’s program in 2011 and now has more than 16 supervisors. The department has undertaken many social science research projects funded by the Ministry of Education and Jiangsu provincial government especially national social science fund of China, and numerous other projects of significant academic and practical value. The department has been sufficiently funded for graduate research activities.

Graduates of the department have pursued careers at government departments, institutions of higher education, research institutes, and business organizations of various types. Graduates are qualified for research positions involving areas of economic theories and policies and also for important management positions covering specific economic and business issues.

2. Research Directions

(1) International internet marketing

(2) International brand management

(3) Consumer behavior

(4)Strategic marketing management

(5)Cross cultural marketing

3. Duration and Credits requirements of studies

Full time master students are expected to complete their studies and earn their degrees in 2.5 to 5 years, and they will be disqualified from the program after 5 years.

Students are required to complete at least 30 degree credits.

(1) Public Elementary Courses8credits

(2) Core Courses6credits

(3) Compulsory Courses6credits

(4) Elective Courses8credits

(5) Others6credits

4. Thesis Topic and Proposal

A master student is supposed to choose his/her research direction under an advisor’s guidance. The student should actively study, research and survey in the chosen research direction. The student is expected to choose a research topic for the postgraduate thesis and confirm the significance of the topic in a thesis proposal. The thesis proposal should be submitted and defended at the beginning of the second year of study.

5. Publication

Before graduation, each master student should have at least one academic paper published or accepted for publication.

6. Degree Thesis Requirement

MA Degree thesis is one of the most important parts for graduate education, which provides students with training on academic research or specific technology application, enhances students’ abilities to innovate and to apply the knowledge to their research, and encourages them to discover, analyze and solve problems in their fields.

7.Curriculum

Course   Classification

Course   No.

Course   Name

Hours

Credits

Semester

Comment

Public Elementary Courses8 credits


China   Introduction

36

2

1

C


Chinese   History and Culture

36

2

2

C


Basic   Chinese

72

4

1

C

Core   Courses

6 credits


Advanced Managements

54

3

2



International Marketing

54

3

2

Compulsory Courses6 credits


Consumer   Behaviour

36

2

2

3courses

6credits


International   Marketing Research

36

2

2


E - commerce and Network Marketing

36

2

3

Elective Courses

6 credits


Advertising

36

2

3

3courses

6credits


International   Trade

36

2

3


Marketing   Strategy

36

2

3


Services   Marketing

36

2

4


International Business Negotiation

36

2

4


Brand   Management

36

2

4


SPSS Operation

36

2

4


Customer   Relationship Management

36

2

5


Business   Ethics

36

2

5


International Business Environment

36

2

5


Marketing   Planning

36

2

5


Chinese   Culture and Management

36

2

2


Chinese   Culture and Marketing

36

2

2


Integrated   Marketing Communications

36

2

3


Cross   Cultural Buyer Behaviour and Marketing

36

2

3


Digital   and Social Media Marketing

36

2

4


Dissertation   Skills

36

2

4

Others6credits


Enterprise Investigation and Practice



2-5

C


Literature Reading and Opening Report


2

4

C


AcademicActivity



2

1-6

C


Investigation and Experience of Chinese Culture


1

2-5

C

Total34 credits









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